Devina is well placed to be our seminar host, as she is extremely knowledgeable in the Middle Eastern hospitality and restaurant industry. She is a freelance writer, editor, MC and media consultant, the previous Group Editor of ITP Media Group’s hospitality titles and a respected food blogger in Dubai.
We’re flooded with stories and promises of authenticity, but in the restaurant and bar industry in the Middle East, what does it take to create a strong brand that stands for something relevant, recognisable and ultimately successful? We will discuss all the factors that are important and pull together to create the power behind the brand.
These top pioneers and true leaders will be our compass as we traverse the industry’s performance, predictions, challenges and highlights.
We look at restaurant concept creation through three different sets of eyes, as we examine the failings of many restaurants who got caught up in following the latest trends. We will discuss the innovation and out-of-the-box thinking required to buck the trends and create resilient restaurant concepts with an exciting story all of their own.
A common challenge within the hospitality is the shortage of skilled and experienced staff. In this session we will examine the best ways to recruit and retain, what sort of training and experience is relevant for the future and how education institutes and in-house training programmes can complement each other. Through collaboration, we can address discrepancies between coursework and the realities of HR practices.