Stefan Breg

Stefan Breg

Managing Director, KEANE Consult & Kingdom of Saudi Arabia

KEANE is an award-winning, fully integrated global strategy and design agency with studios in Dubai, Bangkok, Riyadh and the UK, creating and communicating restaurants, bars, clubs and more, on every continent.

Stefan leads the F&B strategy consulting team working with hotel, mixed-use and mall developers in the Middle East and Southeast Asia. He works on beautiful high-end restaurant design, outstanding casual dining, quirky bars and night clubs. He deals in luxury, from the hip and cool to the mass-market leaders and everything inbetween.

Stefan is an F&B strategist, marketer and serial concept creator across hotels, malls and free-standing restaurants. Previous positions include Marriott, IHG, TRIBE, Hilton, Thistle, Burger King and Ernst & Young.

Stefan is a visiting professor at Lausanne and frequently gets the opportunity to speak at industry events on the topic of F&B strategy and how to use methodologies and tools to create the right F&B mix.

In 2015-2107 he had two enjoyable years with Marriott/Starwood creating fabulous concepts for them across Europe, Middle East and Africa. Before that, a similar role with IHG based in Bangkok driving growth across Southeast Asia, Middle East and Africa.

Between 2003 and 2013, he set up TRIBE, one of the most successful F&B strategy houses in the Middle East responsible for the development of over 150 restaurant and bar concepts across the region.

Stefan is a team player and never forgets the role that talented people play in any successful venture. He is a collaborative and a skilled facilitator with experience across four continents.