Stefan Breg

Managing Partner Consulting, Keane

Stefan Breg is a globally recognised F&B strategist, master planner and Managing Partner Consulting at Keane, leading advisory teams across Dubai, Riyadh and Bangkok.

With a career spanning luxury hospitality, destination development and restaurant innovation, he has delivered more than 400 F&B concepts worldwide. Stefan played a pivotal role in shaping the Middle East’s dining landscape, introducing renowned brands such as Hakkasan, Jamie Oliver, Buddha Bar and Pierre Gagnaire, helping position Dubai as a global culinary destination.

Having held senior F&B leadership roles with Starwood, IHG (Asia), Hilton, TRIBE and EY, he now advises landmark Saudi developments including NEOM, Red Sea Global, Qiddiya, The Mukaab and CORE Lifestyle, championing F&B as a driver of placemaking, performance and long-term value.