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With over two decades of experience in the GCC’s Food & Beverage industry, Georges has successfully led pre-opening and development initiatives for prominent brands such as NOURA, ABELA, Caffe Najjar, PAUL, Caffe Concerto, ARGO Tea, Burj El Hamam, Joe’s Café, VOX Cinemas, Magic Planet, Yalla Bowling and Kahve Dunyasi.
Throughout his career, he has spearheaded the launch of more than 30 franchised and homegrown concepts across QSR, casual and premium dining, virtual brands and speciality coffee.
Georges’ expertise extends to F&B within cinema and entertainment, turnaround projects, operational systems, procurement and human capital development.