Naim Maadad was born into a family of gastronomic background and hence was in his early years attracted to the culinary world through their family owned pubs and restaurants. Naim completed his postgraduate in Business Administration from International Management Centre (IMC), as well as a Diploma in Hospitality Management from University of South Australia. Naim’s background includes positions at some of the most acclaimed hotels, resorts, spas & restaurants and was recently ranked in the second Caterer Middle East’s POWER 50 list of food & beverage professionals.
A highly qualified business executive with extensive experience in project and people management, food & beverage operations, revenue & yield management, spa operations, holistic wellness and employee development.
Accustomed to working under pressure and exceeding financial targets through planning, budget setting and forecasting with the focus on market positioning, G.O.P. and R.O.I. Naim’s extensive experience helps his confident approach and is articulate when dealing with senior executives and business owners.
Naim has participated in five deluxe property openings internationally with award winning spas.
Naim has been invited as Guest Public Speaker by the organisers at international seminars and congress to address trade partners on the industry trends and future initiatives including Arabian Travel Mart (ATM), Arabian Hotel Investment Conference (AHIC), Middle East Hotel Expansion Congress (MEHEC) and the Global Spa Summit in Switzerland, just to name a few. Naim was Judge of Wine from the Top 100 in 2002 invited by Wine Spectator Magazine.
Since October of 2012, Naim is currently the Chief Executive Officer of Gates Hospitality, the parent company which owns the Ultra Brasserie concept; as well as brought the British award-winning concept Reform Social and Grill to the Lakes Club in Dubai. The first Ultra Brasserie opened at Emaar Square, Building # 4 and has completed a year and half of successful operations. The second address saw the launch of Ultra Brasserie in Marina Plaza in Dubai Marina in December 2014. Mid 2015 saw the launch of The Black Lion at The H Hotel on Sheikh Zayed Road. The new French concept of Bistro Des Arts was recently launched at The Address Hotel Dubai Marina Mall in October 2015.
From May 2010 to October 2012, Naim was the Chief Operating Officer – Global Spas & Wellness as well as Vice President Hotel Development for Rixos Hotels & Spas. Naim was Managing Director – Global for Spas and Middle East for Resorts at Minor International Resorts & Spas from October 2008 till May 2010 representing their Anantara / Mandara & Aqualis brands.
As Managing Director – Middle East at Six Senses Resorts and Spas, Naim oversaw the successful opening of the multi-award winning Six Senses Zighy Bay in Musandam Peninsula, Sultanate of Oman. Naim was with Six Senses Resorts and Spas from 2006 till October 2008.
Prior to that Naim has been in various leadership roles which saw him work in internationally renowned hotels and resorts like Hilton Tokyo, Jeddah Hilton in KSA, Hilton Dubai Jumeirah (opened the award winning BiCE restaurant), Burj Al Arab (part of pre-opening team), Yokahoma Bay Sheraton Hotel and Towers as well as Conrad Jupiters (Gold Coast Australia).