Georgie Woollams is the Founder, Conceptual Director and Partner of Katch International, a familyowned agency with a range of services spanning public relations, social media, design, conceptual development, sponsorship management and celebrity bookings. Georgie has expanded the business from the two-person agency it was in London in 2012 to a thriving multicultural office, headquartered in Dubai that has handled the launches of brands from Russia to Shanghai, Lebanon, Saudi Arabia, Dubai, France and the UK.
Milestones in Georgie’s career include naming contemporary Middle Eastern restaurant Clé Dubai; launching Cavalli Caffè in Beirut and aligning Tom Wolfe with the brand; launching Cirque Le Soir in Dubai and Shanghai; supporting the establishment of Barclays Wealth in Moscow at Moscow Fashion Week; and being involved in all aspects of the Hema Kaul fashion label right from the conception of the brand through to helping her showcase her collection at London Fashion Week. Some of the clients Katch International has handled include Doctors without Borders, W Hotels, Melia Hotels International, LE66, Middle East Fashion Awards, Live Nation and TAG Heuer.
Katch International has been consolidating its foothold in the digital sphere by providing clients with customised transmedia programmes that encourage direct engagement with consumers. From website design and development to social media strategy and execution, online media design and development, digital media buying, digital PR, viral marketing, mobile application development, online content generation and online social media monitoring, Katch Digital weaves an effective narrative across relevant platforms.
Always on the look out for the next big thing, Katch International has recently announced the launch of Katch Disruption, an extension of the digital arm of the agency that will offer advanced marketing technology. Geo targeting, advertising geofencing, creative interactive ads and intent-based marketing are areas that will be focused on to increase traffic on clients’ social media channels.
Disruption, to Georgie, is all about breaking the mould and innovating while generating humanising content, tingling the senses aesthetically and cashing in on real-time opportunities.
With her extensive insights into the region, Georgie strives to spearhead the expansion of Katch International and stay at the forefront of market servicing by localising the agency’s offering for the Dubai market.