Patrick Waring, Partner - Silverfox Studios Stefan Breg, Director of Food & Beverage EMEA - Starwood Legacy Hotels by Marriott International Heleri Rande, Consulting Editor, SUPPER Magazine

Wednesday 15th November 09:00 - 10:00

Design Principles for Unique Restaurants, with a case study on the W Amman

Patrick Waring, Partner - Silverfox Studios
Stefan Breg, Director of Food & Beverage EMEA - Starwood Legacy Hotels by Marriott International
MODERATOR:
Heleri Rande, Consulting Editor, SUPPER Magazine

Patrick Waring, Partner and Principal Designer for Silverfox Studios will be presenting his unique design principles applied during the W Amman project, that has resulted in a property that focuses on F&B and appeals to a broad audience including Millennials. Patrick will highlight the design considerations that keep the W brand distinctive, whilst embracing a new generation of design that dissembles obvious historical references, moves away from opulence and instead creates a crafted, artisanal product that integrates F&B spaces with social gathering points and casual, local experiences.

After the presentation, Stefan Breg the Director of Food & Beverage EMEA for Starwood Legacy Hotels by Marriott International will join the stage, to discuss how Patrick's design principals translate to restaurant operations. He will also delve into the relationship between the operator and the designer and how to achieve a desired outcome that stays true to the brand. Sometimes there must be compromises, so let’s see how these two have made it work.


Sarah Hawilo, CEO - serVme Georgie Woollams, Founder - Katch International Duncan Fraser-Smith, Director Global Food & Beverage - The First Group

Wednesday 15th November 13:50 - 14:50

The Experts Discuss Technology, Social Media, Digital Marketing and Effective Solutions

Sarah Hawilo, CEO - serVme
Georgie Woollams, Founder - Katch International
MODERATOR:
Duncan Fraser-Smith, Director Global Food & Beverage - The First Group

The highly requested topic of new technology will be tackled by a team of experts brought together and moderated by Duncan Fraser-Smith. Key points raised will be around social media, apps, customer driven website reviews and F&B marketing. It will be an interactive session, so all questions will be welcomed.


Amir Nahai, Guy Heksch, Shane Giles, Devina Divecha

Thursday 16th November 09:00 - 10:00

Top Operators’ Panel Discussion

Amir Nahai, CEO of Global Food & Beverage, Accor Hotels
Guy Heksch, Vice President Culinary Concepts, Hospitality Group - Marriott International
Shane Giles, Director of Food & Beverage Concepts, AMEA - InterContinental Hotels Group
MODERATOR:
Devina Divecha, Group Editor, Hospitality Group - ITP Publishing

Three of the most senior leaders converge from the biggest hospitality companies Accor, Marriott and IHG. Discussion will ensue as they highlight their top challenges and how they are finding solutions to continue their growth plans across the region. We will look specifically at MEA and how the region is faring on the global scale.


Thursday 16th November 16:20 - 17:20

Restaurant Tour & Chef Demonstration at Shahrazad Restaurant

Executive Chef, Shangri-La Barr Al Jissah Resort

We learned in last years seminar programme that over half of the restaurants in Dubai’s iconic restaurant destinations are franchises, so with our renewed interest in local cuisine, we invite you on a restaurant tour and chef demonstration with wine pairing in Shangri-La’s Shahrazad restaurant, an authentic Arabic restaurant where you can savour traditional Moroccan favourites, Lebanese cuisine and Omani delicacies in a contemporary and refined setting.